Watchmaking
About us
Services & FAQ
Become an Initiator and participate in the internationalisation of a growing Swiss company. By becoming a shareholder of the company, you contribute to the development of our projects and the promotion of Swiss mechanical watchmaking.
Our main objective for 2023 is to develop our direct online sales as well as our international presence via partners. We are currently working on a boutique-workshop concept, and are in advanced discussions with several partners concerning franchises abroad. We are also in discussion with several international resellers !
In a market as polysaturated as watchmaking, successfully launching a new brand is a perilous, long-term challenge. To achieve this, we have chosen to differentiate ourselves radically by placing the customer at the center of the experience.
Mathieu Gigandet & Gilles Francfort, Founders of Initium
By becoming a shareholder of Initium Holding SA, you are investing in our existing workshops, our online offerings and in any future development of the company.
Share(s) at 1.60 CHF
Price increase to CHF 1.40 on 23 August 2022 at 09:00.
up to 999 shares
Investor certificate
Access to our private Slack community
Information Insider
Invitations to Initiators events
1000 to 9999 shares
10% discount on all our products
+10’0000 actions
20% discount on all our products
The growing interest of new generations in watches is partly explained by the omnipresence of digital technology in their lives. A quality mechanical watch is a counterpoint to the programmed obsolescence and intangibility of the digital world. Taking time for oneself and creating a lasting object in one’s own image: that’s the need we think we’re meeting.It’s interesting to note that of the three thousand or so participants who have made a watch in our workshops to date, not one has asked us how and at what price to resell it. An Initium watch isn’t something to be sold or kept in a safe – it’s something to be worn with pride!
Taking part in an entrepreneurial project is an inclusive adventure, since you’re directly involved in its development.In fact, a small business that’s still developing is always open to advice and improvements. That is why Initium has decided that by becoming an Initiator, you have the power to make decisions. This is of course proportional to the percentage of shares invested.
By becoming a shareholder of Initium, you participate in the development of an innovative company and ambassador of Swiss watchmaking. After seven years in our core business – watchmaking workshops – we decided to diversify our offer. This is being done through several international development projects. Projects that we are able to implement thanks to the support and commitment of our 400 Initiators.
We are fortunate to have the support of many investors involved in Initium. They admire and are enthusiastic about our concept and our projects and talk about us to others. This is why we have decided to reward their loyalty by introducing a sponsorship scheme. By referring your friends and family, you will receive 5% in shares of the total invested by the people you refer.
Young and dynamic, the Initium team is committed to including all Initiators directly in its communication. Through our discussion platform and private newsletters, we inform our initiators in advance. This includes progress on our projects, announcing exclusive offers and promotions, sharing our ideas and much more. This exclusive information is passed on to our investment community well before it is made public.
Since the launch of our crowd investing campaign in January 2021, we have gathered more than 400 investors, mainly in Switzerland but also abroad. We are proud to see this community growing day by day, contributing to our expansion.
Our Initiators are more than shareholders: they are ambassadors, influencers, and decision-makers. We collect their opinions and inform them in advance via our community platform – a cross-sectional space for free exchange.
Crowd investing is a model of participatory financing through which the contributor acquires shares in the company in exchange for financial participation. We have chosen this innovative concept because we are keen to include both novices and watch enthusiasts in our exciting adventure.
Thanks to the enthusiasm of our valued investors, whom we call Initiators, we have made our flagship projects a reality, such as our watch kit that allows you to assemble your watch at home, our new range of components produced within fifty kilometres of our headquarters, and our new website with the 3D configurator.
2015
Project launch
2016
Opening of our first location
2018
Opening of two sites in Geneva and Gebertingen
2019
Development of a workshop for large groups
2021
Crowdinvesting campaign launched
2022
Launching the configurator
2023
Launch of jewellery courses
2024
Paris workshop opens
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